The Athlete Focus
What will define St. Albert Sports City's major sport complex more than anything else will be its attention and focus on athlete development, and especially for those athletes who aspire to the best they can be and have the commitment, dedication and the unwavering belief required to succeed!
St. Albert Sports City will provide some of North America's most comprehensive athletic development opportunities through Athletes Nation Performance Centre, a leader in athletic development. This is where athletes can access the finest instructors, nutritionists, massage therapists, sports psychologists and the best speed and power development programs available. Headed by Dan LaJoie and his capable staff the Athletes Nation speed and power program is considered by many to be Western Canada's premier sports performance program, and will play an integral role in the development of countless aspiring athletes, regardless of what sport they choose to pursue.
Athletes Nation offers the latest in cutting edge technologies including Omegawave Performance Optimization Technology, Touch-Eye Motion Analysis, Tendo Fitrodyne, and the availability of IOC approved RIVAL*US nutritional supplements.
Paramount to the success of any aspiriing athlete is the need for high performance training in the proper sports facilities and St. Albert Sports City will provide these necessities. With seven top calibre sports facilities contained in the major sports complex, hockey and ringette players, figure skaters, baseball and softball players, football and rugby players, soccer, tennis and golf athletes will have the best training and high-level competition facilities available to them in St. Albert Sports City.
What's also been proven is that world class training facilities and high-level competition programs attract world class athletes, and to accommodate those athletes on-site schooling and living residences are essential. Incorporated into the design of St. Albert Sports City is a grade 7-12 school academy and dormitories for those athletes attending from outside the Greater Edmonton Area.
The prerequisite to sustain high-level sports programs is the necessity to establish mechanisms that have the capability to generate sufficient funds on an ongoing basis. SAS Sports & Entertainment Group has Integrated fund-generating mechanisms into the development of St. Albert Sports City. These will include different applications, e.g., special membership levies, athlete assistance through existing government funding programs, corporate sponsorship programs and a sports foundation already in place.
